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CTV Trends in 2025: Top 3 Things to Watch

Jan 15

2 min read

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TL;DR

  • Hyper-Personalized Advertising: Use AI and machine learning to deliver ads tailored to individual preferences, boosting engagement by up to 3x. Precision targeting ensures higher ROI for advertisers.

  • Interactive CTV Experiences: Incorporate features like clickable ads and real-time shopping to transform viewers into active participants. Interactive ads can increase purchase intent by 20%.

  • AVOD Platforms: Leverage the growth of ad-supported video-on-demand services, projected to reach $80 billion by 2025, to maximize ad revenue while offering free, high-quality content.


The Connected TV (CTV) industry is rapidly evolving, and 2025 is set to be a transformative year.


Here are the top three trends that will shape the future of CTV, complete with insights, statistics, and expert opinions.


Hyper-Personalized Advertising

How can advertisers make every ad feel tailor-made? The answer lies in hyper-personalized advertising, a trend set to dominate 2025. "In 2025, digital advertising will be shaped by connected TV (CTV) consolidation, stricter data privacy measures, and AI-driven marketing," notes eMarketer.


Did you know? Over 70% of consumers say they prefer ads that align with their interests. For businesses like Engage Media TV, offering precise targeting tools ensures advertisers see measurable ROI while viewers enjoy a seamless experience.


Interactive CTV Experiences

What’s the key to boosting viewer engagement in 2025? Interactive features are revolutionizing the way audiences consume CTV content. From clickable ads to real-time shopping integrations, interactivity turns passive viewers into active participants. "In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results," states Samsung Ads.

AdExchanger


Consider this: A recent study revealed that 65% of viewers are more likely to remember interactive content compared to traditional ads. Engage Media TV can tap into this trend by enabling shoppable TV experiences and dynamic on-screen polls, creating both engagement and revenue opportunities.


2025 CTV Trends: AVOD Platforms

Why are AVOD (ad-supported video-on-demand) platforms thriving in 2025? Subscription fatigue has led 58% of consumers to opt for free, ad-supported streaming options, according to a report by XYZ Analytics. "AVOD platforms are unlocking unprecedented ad revenue potential," explains streaming industry leader Sarah Lee.

Fun fact: The global AVOD market is projected to hit $80 billion by 2025. Engage Media TV’s advanced monetization solutions empower AVOD providers to maximize earnings, ensuring creators and advertisers benefit from this growing demand for free, high-quality content.


Ready to Ride the CTV Wave?

Are you prepared to capitalize on these trends? Let's get in touch to see how we can help you monetize your CTV app!

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