KisanHub: A New Era of Agricultural Education on Connected TV

Together with ICL Growing Solutions India, we’ve launched Kisan Hub—a dedicated Android TV app built to bring high-quality agricultural education to living rooms.

This one-of-a-kind CTV (Connected TV) experience is more than just a content portal. It’s a strategic move to connect with real users through long-form OTT content, helping modernize how agricultural knowledge is accessed and consumed.

Why Android TV?

Most educational content still lives on mobile or web—but that’s not where everyone learns best. By delivering tutorials, case studies, and product explainers directly to television screens, we’re meeting farmers and agri-professionals where they’re most engaged.

The long-form nature of OTT content enables deeper learning, higher retention, and repeat usage.

Performance Highlights

• App Name: Kisan Hub

• Platform: Android TV

• Content Type: How-to videos, case studies, product explainers

• Maximum Scale Potential: ~301,000 installs/month

• Safe Weekly Install Rate: ~1,600 installs/week

• Keyword Shift Impact: After shifting toward “Agriculture Tutorials,” we saw a significant increase in conversions and a consistent drop in Cost Per Install (CPI).

• YoY Change in the Agriculture Vertical (India): -38% — but we’re outperforming market trends.

Growth Strategy

A refined keyword and creative strategy helped reduce CPI, allowing us to scale without sacrificing ROI. Our benefit-led messaging resonated with users, especially when framed around learning and growth—not just products.

What’s Next?

We’ll continue optimizing the funnel, testing content engagement, and exploring new ways to turn passive viewers into active learners. Our next phase includes:

• Scaling installs while maintaining CPI efficiency

• Expanding the content library with user-generated clips

• Exploring interactive content and localized language support

Kisan Hub is proof that agriculture can be modern, scalable, and digital. It’s not just about showing great solutions—it’s about showing them in a way the modern viewer comes back for more.